Dec 1, 2020Does Instagram Organic Growth Exist In 2021?Current and Effective Instagram Growth Strategies — Instagram is a global platform, which means they are changing daily. The algorithm regularly updates, sometime multiple times a day. While it may not be as easy as it once was to grow organically on the platform, some methods work, have worked and will continue to work. Post Quality Content Quality content is…Instagram3 min readInstagram3 min read
Nov 19, 2020The Key Ingredient for Creative Marketing.Use Marketing Data to Invoke the Muse. — The most important possible thing you can do is do a lot of work. — Ira Glass Yesterday, despite having a great morning of productive meetings and feeling quite good, I had a hard time finding my muse when it came to meh marketing creative. This happens to the best…Creativity3 min readCreativity3 min read
Nov 12, 2020How To Build Brand Loyalty Using Social Media.Marketing Success in Three Key Steps. — That is the name of the game when it comes to the art of marketing. We all want that brand loyalty. We want customers to come back to our clients again and again because they identify something about the brand that speaks to them. We want to post content that…Marketing3 min readMarketing3 min read
Nov 4, 2020How To Be Intentional With Your MarketingAnd 10x Your Business Metrics — When it comes to any creative endeavour, we all love it when the muse hits. When the stars align and our creative juices are flowing. Be feel energetic and alive. Flow comes easily. Our work, while not the polished diamond it will eventually be, certainly has the qualities of a…Art Of Marketing3 min readArt Of Marketing3 min read
Nov 3, 2020Mindset and MentorsThe Art of Marketing — I was half-listening to a marketing podcast today from Brandon Burchard and he said something that struck me as extremely powerful. See, I was only half listening because I had the podcast on while I was making dinner. We have all done that right? It isn’t just me, I am…Marketing3 min readMarketing3 min read
Oct 28, 2020The Art Of Marketing.In the Icarus Deception, Seth Godin writes about life as an artist. He writes about the connection economy that made his career. He cites Steven Pressfield and Noam Chomsky. He tries to explain, in short, punchy sentences, what a successful artist looks like. The Icarus Deception is a book about…Market3 min readMarket3 min read
Sep 4, 20209 Marketing Attribution ModelsFirst Touch Attribution. First touch attribution gives 100% of the credit to the first marketing effort that drove your client to your website. Since 100% of the credit is given to a single touchpoint, the model tends to overweight a single part of the marketing funnel. In most cases, First Touch will provide…Marketing6 min readMarketing6 min read
Jan 27, 2020How To Price Design: A Guide For The Creative Entrepreneur10 Pricing strategies to help you manage your creative business. As a designer, you may find pricing work to be harder than it needs to be. As a creative, it can be difficult to discuss money, even with clients, but you are running a business. If you want it to be a success, you need to be able to be…Pricing Strategy5 min readPricing Strategy5 min read
Jan 16, 2020Examining the Connection Economy in 2020.We have had about a decade of living openly with the connection economy, and I wanted to see if it had any relevance in 2020. My conclusion, the connection economy is still a huge deal. Picture that meme. The one with with the guy introducing himself, and saying “I’m kind…Connection Economy6 min readConnection Economy6 min read
Jan 15, 2020Freelancer or Entrepreneur?I was listening to a podcast episode from 2012 today and the lesson that the speaker was trying to get across was the differences between a freelancer and an entrepreneur. …Freelancing4 min readFreelancing4 min read
